Well, the flyer mnemonic he's asking for goes more or less like this: dates, rates, places, faces, 'tag, 'bag, what & web.
Dates, rates, places, faces -- those meanings should be obvious. The dates of your convention, the cost to register, the venue(s), the guests of honor.
'tag and 'bag refers to nametag and mailbag -- what's the name of the convention (it's usually printed on your nametag, your badge) and what's the mailing address.
What and web -- what kind of a convention is it? Lots of sci-fi conventions leave this out. Even an anime convention that has the word anime in the name ought to include the word convention (or equivalent) on the flyer, if it's not part of the name e.g. Anime Expo. I'm guilty of leaving that out myself sometimes... I better check my working draft for the next postcard... and web, of course, refers to your web page domain.
( And in other news, Lynn, Christian and I got back this afternoon from Ani-Magic in Lancaster, California. Trivium of the day: while Lancaster, Pennsylvania is named after the British place, the city in California is named after the one in Pennsylvania. )
Reports are circulating on cosplay.com under the topic thread "Last Day Of Animagic?" that this was the last Ani-Magic. Did anyone videotape the closing ceremonies? The Ani-Magic website hasn't been updated to show any news about this.
Christophe's post: There was an announcement at closing... that the autumn dream cannot continue. And that they need donations to help them for the expenses of even this year's event. There was much sadness about this, and the many people who were here during the announcement expressed their concern and support and interest in doing whatever it took to allow it to continue. I heard rumors that there may be hope, but nothing solid... I guess we shall see if there is any news in the days and weeks ahead. I thought this year went very well - so many people were having an incredibly good time... I really do not want to see this con go, as its been very enjoyable for me from the very first year. I'm still onsite now, looking for answers, still hopeful.
People run conventions for different reasons, for different goals; what I think some of them lose sight of are the different reasons people come to the conventions they run. And possibly this blind spot is the root cause of Ani-Magic's situation, although I fear they'll never understand it.
I'm starting to lose my train of thought, i've been composing this post for about two hours and I want to go to bed. But one closing thought: what do you expect to find in a program book, as a minimum? (Assume we're talking about program book+pocket program; how the info is distributed across them is not as important as it being in there somewhere.) And what else would you expect at a well-run convention?